Our Team.

Kristen Paulsen

Founder & CEO

Adrianna Zaugg

Social Media Manager

HI, I'M KRISTEN!

The founder behind TRU target. A Utah native, mom of two, and wildly creative data nerd. With most agencies, they focus on either data or creativity. Here we mesh the two seamlessly. You won't sacrifice aesthetic, but you'll have detailed reports that provide a roadmap.

Not sure if we're a good fit? Let's talk.

Based in Draper, Utah, I partner with luxury and service-based brands across Salt Lake City and beyond to craft marketing that feels as refined as it performs. From social media and paid ads to full brand strategy, every detail is led by data and built for longevity. I work with designers, consultants, and creative entrepreneurs who care about quality — brands ready to elevate, expand, and evolve with intention.

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